Florist Blogs

In a brief press release, ProFlowers responds: Bill Strauss, Chief Executive Officer of Provide Commerce, stated, ''We remain focused on our customers and will vigorously defend our direct business model. Our unique model is supported by our 7-day freshness guarantee - and it is this model that has greatly contributed to our ability to ...

This week, FTD filed suit against ProFlowers for false and misleading advertising.  FTD's press release reads, in part: The lawsuit states that ProFlowers claims that ''flowers are picked the day before - or sometimes the day of - the order, and are then shipped direct to the customer with no middlemen involved,'' are false and misleading. ...