Florist Blogs

Another Valentine's Day, another onslaught of negative advertising about professional florists from Liberty Media's ProFlowers.   Here's what florists really want you to know: ProFlowers takes the pro out of the gift of flowers. -The roses arrive with damaged outer petals (called guard petals) because there's no ...

News began to surface last week about a class action suit settlement by ProFlowers. According to an article from the Denver Post, the suit, filed in Los Angeles by Theodore G. Phelps, alleged 'deceptive marketing for claiming its flowers are "fresher than traditional floral providers" because they are shipped direct from fields ...

In a brief press release, ProFlowers responds: Bill Strauss, Chief Executive Officer of Provide Commerce, stated, ''We remain focused on our customers and will vigorously defend our direct business model. Our unique model is supported by our 7-day freshness guarantee - and it is this model that has greatly contributed to our ability to ...