Florist Blogs

After leaving LatinFlor we went on to the Dann Carlton hotel in Quito to meet with a group of people from Japan Floral Marketing Association.  JFMA is a collaboration of industry professionals from all segments, the mission of JFMA is to boost floral consumption in Japan and to make high quality floral products available to consumers at a ...

After my visit to Valleflor on Tuesday I also visited LatinFlor. We arrived at the start of lunch and just in time to see a football (soccer) game underway. LatinFlor has five football teams and has championship games. The LatinFlor staff was kind enough to invite me to lunch with them. (Please note: the images on this page are clickable and ...

Benito Jaramillo, an owner at Valleflor, kindly let me visit his farm on Tuesday. I was provided a private tour, my guides were Luis (Manager of Operations) shown on the left and Juan Pablo (Sales Executive) shown on the right.  Valleflor grows many kinds of statices, limoniums, hybride delphinium, veronica and other flowers. I saw a new ...

I arrived in Quito, Ecuador on Sunday evening and was greeted by Ramiro and Salome, the founder of Flowers For Kids and his lovely wife.  Monday marked the first day of training for the Flowers For Kids program, I'm very excited to be able to return and work with kids in the classroom and to teach other retailers the FFK program. I ...

The most beautiful sunrises greeted me my first morning at The Breakers in Palm Beach, Florida. I've met new friends, caught up with old friends and learned much about the new varieties from around the world at the SAF Outstanding Varieties competition for SAF and our friends at Eufloria Flowers received the Best In Class ribbon for ...

Society of American Florists fall meetings and convention kicks off this week at The Breakers in Palm Beach, FL. Erlene arrived in Fort Lauderdale on Sunday evening in advance of the festivities to stay with friends for a day and a half. We all went to Sawgrass Recreation Park in a protected part the Everglades near Alligator Alley for an ...

Flowers For Kids is a project designed to teach elementary school students and kids of all ages about flowers; where they come from, how to care for them and how to make a bouquet. Each child gets to bring whatever they make home to give to family or friends. We're very pleased to announce that Erlene LeBorgne, proprietor of ...

Recently we attended an education program at one of our distributors, Seagroatt Wholesale in Cromwell, CT with the fabulous J Schwanke one of J's sponsors, Eufloria Flowers. We secretly conspired with J who was gracious enough to allow us a few minutes before his program to recognize the generosity of Seagroatt and Eufloria with plaques ...

What a fun and exciting day Saturday was, we learned so much! Some of the programs attended yesterday include presentations by Johan Huisman, a branding seminar with Oscar and Shane of Rio Roses and High Tea with J Schwanke, floral industry expert! What fun at High Tea and very special! Erlene was presented with the new John Henry Wedding ...

We've arrived at our hotel and have begun our fabulous weekend of industry education. While waiting for the convention to get underway this weekend, we visited the Connecticut Flower & Garden show. Wow!! Just beautiful! Here are a just a few pictures of the landscape displays.             My ...