Florist Blogs

Last month, Google swapped the 'Video' link for 'Products' and now 'Shopping' on their navigation bar and I've been curious how Google Product Search would handle the sale of fresh flower arrangements being hand-delivered by local florists. Unfortunately, Google gives two sets of conflicting - and frustrating - guidelines ...

As much as I and other florists work to urge shoppers to purchase from local florists, reading tales like the one recounted by Seth Godin leave me shaking my head. Author of six best sellers including Purple Cow (my favorite), Godin got flowers. Great! Errr......umm...... not really. His blog recounts the flower shop's missed opportunity to ...

Bravo to Rae Hoffman for taking Merchant Circle to task for ''doing their best to rank in the search engines with the sole goal being to charge businesses to control their listings.'' I blogged about Merchant Circle's fright calls to florists last fall and it's dismaying to see them at it again. We claimed our business name there last ...

Three of us from Avante Gardens treked up to Vroman's Bookstore in Pasadena to attend Amy Stewart's presentation of her New York Times Best Seller, Flower Confidential: The Good, the Bad and the Beautiful in the Business of Flowers.  We were actually in for two treats - the first was just being in Vroman's itself. It's not like Orange ...

Another Valentine's Day, another onslaught of negative advertising about professional florists from Liberty Media's ProFlowers.   Here's what florists really want you to know: ProFlowers takes the pro out of the gift of flowers. -The roses arrive with damaged outer petals (called guard petals) because there's no ...

For the last few years, SmartMoney.com has released an article offering advice to consumers in advance of the floral holidays like Valentine's Day and Mother's Day. In 2006, Kelly B. Grant's Flower Power  gave great tips about saving money with local florists.  2005's article by Stacey L. Bradford, The Best Buck for the Bloom,  ...

Nearly two years after we told 'national florist' Wesley Berry to remove our flower shop information from the Anaheim page of their fake florist directory site, it's still there.  We additionally asked Teleflora, the company that hosts Wesley Berry's shopping cart on that site, to have them remove our name. We want ...

''Thank you for calling Avante Gardens.  This is Cathy'' ''Hi, I need to send my wife two dozen roses this afternoon.  Can you make something really impressive and get me out of the doghouse? Your roses come in a vase? Right?'' The customer went on to explain that he had waited until the last minute to order Valentine's Day flowers and ...

As part of an effort by a small group of florist to help educate consumers about the quality, value, service and design that professional florists bring to the gift of flowers, Avante Gardens participated in a an unusual guarantee program whereby we offered to replace flowers delivered by drop-ship companies during the Valentine's Day ...

Anaheim, CA –- 2/6/06 – A group of Orange County professional florists wants to ensure that OC Valentines receives fresh, top quality flowers so they are taking the unprecedented step of offering a consumer satisfaction guarantee to any recipient who receives a box of cut blossoms delivered by a parcel delivery services (i.e. UPS, FedEx) and gets ...