ProFlowers Responds to FTD Suit
In a brief press release, ProFlowers responds:
Bill Strauss, Chief Executive Officer of Provide Commerce, stated, "We remain focused on our customers and will vigorously defend our direct business model. Our unique model is supported by our 7-day freshness guarantee - and it is this model that has greatly contributed to our ability to effectively balance growth and profitability. Furthermore, we believe that the ProFlowers' model provides the best value and experience for customers as evidenced by our industry leading customer satisfaction scores."
Read it all at http://phx.corporate-ir.net/phoenix.zhtml?c=147716&p=irol-newsArticle&ID=749271, and additional press coverage at http://www.internetretailer.com/dailyNews.asp?id=15908.
We're no lawyer, but it seems that if your best response to a suit about false advertising is to claim you have a freshness guarantee, you're probably going to lose.