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13 December 2007
Google Products, Affiliates and Local Florists
Last month, Google swapped the 'Video' link for 'Products' and now 'Shopping' on their navigation bar and I've been curious how Google Product Search would handle the sale of fresh flower arrangements being hand-delivered by local florists. Unfortunately, Read More...
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10 April 2007
Hyacinths to feed the ?
As much as I and other florists work to urge shoppers to purchase from local florists, reading tales like the one recounted by Seth Godin leave me shaking my head. Author of six best sellers including Purple Cow (my favorite), Godin got flowers . Great! Read More...
2 Comments  
27 March 2007
Local Search: Users First?
Bravo to Rae Hoffman for taking Merchant Circle to task for "doing their best to rank in the search engines with the sole goal being to charge businesses to control their listings." I blogged about Merchant Circle's fright calls to florists last fall Read More...
18 Comments  
08 March 2007
Amy Stewart Visits So Cal
Three of us from Avante Gardens treked up to Vroman's Bookstore in Pasadena to attend Amy Stewart's presentation of her New York Times Best Seller, Flower Confidential: The Good, the Bad and the Beautiful in the Business of Flowers . We were actually Read More...
5 Comments  
01 February 2007
Will The Real Pro Please Stand Up?
Another Valentine's Day, another onslaught of negative advertising about professional florists from Liberty Media's ProFlowers . Here's what florists really want you to know: ProFlowers takes the pro out of the gift of flowers. -The roses arrive with Read More...
2 Comments  
21 January 2007
SmartMoney.com on Florists: Almost... but not quite
For the last few years, SmartMoney.com has released an article offering advice to consumers in advance of the floral holidays like Valentine's Day and Mother's Day. In 2006, Kelly B. Grant's Flower Power gave great tips about saving money with local florists. Read More...
1 Comments  
24 November 2006
Wesley Berry Flowers, Consumers & Real Florists
Nearly two years after we told 'national florist' Wesley Berry to remove our flower shop information from the Anaheim page of their fake florist directory site , it's still there. We additionally asked Teleflora, the company that hosts Wesley Read More...
3 Comments  
23 February 2006
Out of the Box and Into the Dog House
"Thank you for calling Avante Gardens. This is Cathy" "Hi, I need to send my wife two dozen roses this afternoon. Can you make something really impressive and get me out of the doghouse? Your roses come in a vase? Right?" The customer went on to explain Read More...
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18 February 2006
Replacing Someone Else's Flowers
As part of an effort by a small group of florist to help educate consumers about the quality, value, service and design that professional florists bring to the gift of flowers, Avante Gardens participated in a an unusual guarantee program whereby we offered Read More...
1 Comments  
07 February 2006
Three Orange County Florists Offer Unprecedented Guarantee This Valentine's Day
Anaheim, CA –- 2/6/06 – A group of Orange County professional florists wants to ensure that OC Valentines receives fresh, top quality flowers so they are taking the unprecedented step of offering a consumer satisfaction guarantee to any recipient who Read More...
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