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09 February 2010
Local Florists vs Online Florists
Kudos to Bob Sullivan of MSNBC for his well written article about online flower companies' low-ball flower prices loaded with hidden fees: Online Flower Prices Still Grow and Grow . "If you study hidden fees and price distortions for a living, Valentine's Read More...
3 Comments  
02 January 2008
We're Not Review Mavens?
Miriam noticed that Google Local/Maps isn't counting her user review . Mine don't appear in the thumbnail summaries either. Discussions about user review updates at Maps/Local's started last month at Mike Blumenthal's Understanding Google Local and Yahoo Read More...
2 Comments  
13 December 2007
Google Products, Affiliates and Local Florists
Last month, Google swapped the 'Video' link for 'Products' and now 'Shopping' on their navigation bar and I've been curious how Google Product Search would handle the sale of fresh flower arrangements being hand-delivered by local florists. Unfortunately, Read More...
1 Comments  
12 November 2007
The Bee Movie's Vanessa the Florist
Our family went to see Jerry Seinfeld's Bee Movie yesterday, in part because it received good buzz for being a family-friendly film (and there have been very, very few of those the last few months) and in part because the story featured a florist as a Read More...
2 Comments  
09 October 2007
Rocky Pollitz Inducted into Floriculture Hall of Fame
Decades of passion for quality, for excellence in floral design, for education and for the value of professional local florists was recognized with the induction of Rocky Pollitz into the the Society of American Florists ' Floriculture Hall of Fame during Read More...
2 Comments  
09 October 2007
AB 1282 still awaits Governor's signature
According to Frank Russo of California Progressive Report , 550 bills await Gov. Schwarzenegger's signature this week. The governor has until Sunday, Oct. 14 to sign or veto the legislation and we local California florists hope he finally puts the pen Read More...
0 Comments  
02 July 2007
GrayWolf Florist?
Michael Gray , well-known search engine optimization specialist, is offering readers an opportunity to ask him questions. I first ran across Gray's blog when he did an outstanding series of interviews about local search this past winter. My guess is that Read More...
1 Comments  
09 June 2007
Local Reviews: A Spammer's Revenge
Do I blame it on my Google Reader ? (Don’t get me wrong, I really love it.) I’m particularly interested in what’s happening in the world of real local florists; one of those categories of businesses where the web has been both a small business enemy and Read More...
1 Comments  
10 April 2007
Hyacinths to feed the ?
As much as I and other florists work to urge shoppers to purchase from local florists, reading tales like the one recounted by Seth Godin leave me shaking my head. Author of six best sellers including Purple Cow (my favorite), Godin got flowers . Great! Read More...
2 Comments  
27 March 2007
Local Search: Users First?
Bravo to Rae Hoffman for taking Merchant Circle to task for "doing their best to rank in the search engines with the sole goal being to charge businesses to control their listings." I blogged about Merchant Circle's fright calls to florists last fall Read More...
19 Comments  
08 March 2007
Amy Stewart Visits So Cal
Three of us from Avante Gardens treked up to Vroman's Bookstore in Pasadena to attend Amy Stewart's presentation of her New York Times Best Seller, Flower Confidential: The Good, the Bad and the Beautiful in the Business of Flowers . We were actually Read More...
5 Comments  
28 February 2007
Human Flower Project Hits 1000
If you haven't read Julie Ardery's Human Flower Project , you're missing the best blog about all-things-floral on the web. Earlier this week, Julie mentioned she'd reached the amazing 1000 post milestone . And it so happens that this post is the 1000th Read More...
0 Comments  
01 February 2007
Will The Real Pro Please Stand Up?
Another Valentine's Day, another onslaught of negative advertising about professional florists from Liberty Media's ProFlowers . Here's what florists really want you to know: ProFlowers takes the pro out of the gift of flowers. -The roses arrive with Read More...
2 Comments  
21 January 2007
SmartMoney.com on Florists: Almost... but not quite
For the last few years, SmartMoney.com has released an article offering advice to consumers in advance of the floral holidays like Valentine's Day and Mother's Day. In 2006, Kelly B. Grant's Flower Power gave great tips about saving money with local florists. Read More...
1 Comments  
14 December 2006
The Art of an Apology
I just read on Guardian Unlimited that Serenata Flowers' Peter Ahl has apologized to Naked Blog and other bloggers (like Bloomery , Human Flower Project , us and no doubt many others) for the comment spamming done on his company's behalf by a third-party Read More...
0 Comments  
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