Anaheim CA Flowers by Avante Gardens Florist
18 November 2010

One Last Expression of Love

As florists, we get to be a small part of many of life’s most memorable moments – births, weddings, celebrations, anniversaries, graduations and so many more special occasions… yet it’s often the expressions of love and remembrance during times of loss that touch us most.

Last week, our shop created a flower arrangement for one of the most memorable requests we’ve ever designed.

A customer called asking us to make something really special, really beautiful… and that’s a request we hear daily. It was the circumstance of the order that made it so incredibly memorable.

Her uncle knew he was in his last days of life. Before he died, he requested his family arrange for his beloved wife to receive a large bouquet … the day after he passed from this earth…and that a special letter he’d written her be delivered with the flowers. He wanted to make sure she received one last love note from him.

An expression of love 

 

What a beautiful way to express his love... and their unforgettable life together.

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# brittany flowers said:

What a beautiful post!  It brings out why we love what we do as florists. Our job of bringing  joy and beauty to peoples lives is so important. I feel as a florist we are a part of our customer's lives, we share in births, deaths, marriages & celebrations and we are a part of their families.  I had a customer who was upset because I had been at every major life event for her family for years, and the new funeral home told her she had to buy flowers from THEM!  She was so distraught and upset.  She told them that it didn't matter how much more they were gong to charge her, she was having HER family florist take care of her family.  I agree we get to experience amazing lifelong connections! Great post, thanks for sharing it!

18 November 10 at 11:53 PM
# avantegardens said:

Brittany Flowers -

You are so right about the trust we earn over our years of helping commemorate occasions. We florists take these relationships very seriously.

I'm so sorry to hear about the way your customer was treated by a local funeral home. As far as I know, no mortuary can require flowers be purchased exclusively from themselves. It's a violation of the Federal Trade Commission's Funeral Home Rules. Read more here: http://www.ftc.gov/bcp/rulemaking/funeral/index.shtm

Consumers have choices, and they definitely shouldn't be taken advantage of during times of grief.

21 November 10 at 8:32 PM

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