April 2007 - Posts

26 April 2007
Enclosure Cards - Administrative Professionals Week
Seems few customers wanted to use greetings like 'Happy Administrative Professionals Week " (too stilted?) or "Happy Secretaries' Day" (too dated?) on their flower gifts this week. The cards generally expressed thanks for a job well done but one card Read More...
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23 April 2007
Orange County Florists
I created a custom Google Map of Orange County Florists that offer same-day delivery and feature a wealth of original floral designs on their websites. (Nothing wrong with using wire service photos but with all the 'cookie cutter' looks, the same old Read More...
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22 April 2007
Mother's Day Flowers and Mom's Style
According to an article from CNN.com , 72% of the respondents to a BIGResearch survey said they'll be choosing flowers as a gift for Mother's Day. The article also mentions how one-of-a-kind gifts are a popular choice. On such an important day for flower Read More...
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10 April 2007
Hyacinths to feed the ?
As much as I and other florists work to urge shoppers to purchase from local florists, reading tales like the one recounted by Seth Godin leave me shaking my head. Author of six best sellers including Purple Cow (my favorite), Godin got flowers . Great! Read More...
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09 April 2007
Florists, Flowers, Moms & Memes
The A-list bloggers are participating in a cool meme around the theme of 'Why do you blog?" (It's a fascinating group of posts/relationships and you can follow the paths here .) Kinda goes without saying that we florists are a bit off the beaten path Read More...
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07 April 2007
Special Guest Designer
The littlest Avante Gardener, Anna 'Rosie' Rulloda, made a guest designer appearance this weekend at our shop. She was planting up Easter centerpiece gardens of pansies to raise funds for a contribution to Heifer International , an organization which Read More...
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