24 November 2006
Wesley Berry Flowers, Consumers & Real Florists
Nearly two years after we told 'national florist' Wesley Berry to remove our flower shop information from the Anaheim page of their fake florist directory site, it's still there. We additionally asked Teleflora, the company that hosts Wesley Berry's shopping cart on that site, to have them remove our name. We want no association with Wesley Berry of any kind.
Now a new, massive Wesley Berry Flowers site has popped up, using our store and city name to further try to redirect consumers from our flower shop and through their Michigan-based operation so they can charge shoppers an extra $10.99 'Delivery Distribution' fee (convenience fee for 'helping' transfer the orders to the real shops) and snag a wire service commission and kickback/rebate. flowers-nationwide.com/AVANTE_GARDENS...FLORALS_UNIQU-34686-Anaheim.html
Neither of Wesley Berry's fake directories includes website addresses or phone numbers of the florists they list. Our names - and links with our names - are there just to feed their other gathering sites.
Here's just a small taste of the search engine optimized Anaheim spam on one of Wesley Berry's sites:
Send Flowers to Anaheim, CA California today through a local Anaheim, CA California Florist! Secure online ordering for same day flower delivery. Award-winning service. Satisfaction guaranteed. Family owned and operated flower shop. Flowers for all occasion. Fast same day Anaheim, CA California flower delivery. If you want to send flowers, roses, plants, bouquets or balloons to Anaheim, CA California then you have come to the right place. Anaheim, CA California flower delivery is a service provided by Wesley Berry Flowers since 1946.
Everybody in Anaheim needs Anaheim, CA California Flower Delivery from the best Anaheim flower shop.
Our Anaheim floral shop and our Anaheim flowers are first in quality. Send Anaheim, CA California florist greetings to any city or state with a Anaheim local florist. Flower delivery Anaheim, CA. This is the site for flower delivery Anaheim CA. We offer Anaheim florist shop delivery everywhere. Order Anaheim flower bouquets with a Anaheim local florist. Whenever you want a Anaheim centerpiece call our Anaheim flower shop.
After reading that, do you think consumers believe Wesley Berry is in Anaheim, CA?
Avante Gardens will never fill an order sold through Wesley Berry Flowers, a company that exploits the wire service memberships of fellow florists, spams search engines with multiple mirrored content sites and blog spam, and intentionally deceives consumers looking for real local florists in the US and Canada. They are just crafty order gatherers.
If wire services continue to allow this kind of expolitation of their local florist members' business names by deceptive order gatherer affiliates, we'll have little choice other than to remove ourselves from the network entirely. Consumers don't need to go through Wesley Berry Flowers or any other not-in-Anaheim faux 'local delivery' company to get great flowers delivered in Anaheim - and they shouldn't be fooled into doing it.
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