24 November 2006

Wesley Berry Flowers, Consumers & Real Florists

Nearly two years after we told 'national florist' Wesley Berry to remove our flower shop information from the Anaheim page of their fake florist directory site, it's still there.  We additionally asked Teleflora, the company that hosts Wesley Berry's shopping cart on that site, to have them remove our name. We want no association with Wesley Berry of any kind.

Now a new, massive Wesley Berry Flowers site has popped up, using our store and city name to further try to redirect consumers from our flower shop and through their Michigan-based operation so they can charge shoppers an extra $10.99 'Delivery Distribution' fee (convenience fee for 'helping' transfer the orders to the real shops) and snag a wire service commission and kickback/rebate. flowers-nationwide.com/AVANTE_GARDENS...FLORALS_UNIQU-34686-Anaheim.html

Neither of Wesley Berry's fake directories includes website addresses or phone numbers of the florists they list. Our names - and links with our names - are there just to feed their other gathering sites.   

Here's just a small taste of the search engine optimized Anaheim spam on one of Wesley Berry's sites:

Send Flowers to Anaheim, CA California today through a local Anaheim, CA California Florist! Secure online ordering for same day flower delivery. Award-winning service. Satisfaction guaranteed. Family owned and operated flower shop. Flowers for all occasion. Fast same day Anaheim, CA California flower delivery. If you want to send flowers, roses, plants, bouquets or balloons to Anaheim, CA California then you have come to the right place. Anaheim, CA California flower delivery is a service provided by Wesley Berry Flowers since 1946.

Everybody in Anaheim needs Anaheim, CA California Flower Delivery from the best Anaheim flower shop.
Our Anaheim floral shop and our Anaheim flowers are first in quality. Send Anaheim, CA California florist greetings to any city or state with a Anaheim local florist. Flower delivery Anaheim, CA. This is the site for flower delivery Anaheim CA. We offer Anaheim florist shop delivery everywhere. Order Anaheim flower bouquets with a Anaheim local florist. Whenever you want a Anaheim centerpiece call our Anaheim flower shop.

After reading that, do you think consumers believe Wesley Berry is in Anaheim, CA?

Avante Gardens will never fill an order sold through Wesley Berry Flowers, a company that exploits the wire service memberships of fellow florists, spams search engines with multiple mirrored content sites and blog spam, and intentionally deceives consumers looking for real local florists in the US and Canada.  They are just crafty order gatherers

If wire services continue to allow this kind of expolitation of their local florist members' business names by deceptive order gatherer affiliates, we'll have little choice other than to remove ourselves from the network entirely.  Consumers don't need to go through Wesley Berry Flowers or any other not-in-Anaheim faux 'local delivery' company to get great flowers delivered in Anaheim - and they shouldn't be fooled into doing it. 

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# avantegardens said:

Update: Still waiting for Wesley Berry Florist to remove us from both useless 'directories'... Waiting nearly two years for one and more than a week for their latest venture in spam.

Not a single florist has reported Wesley Berry Flowers honoring the 'opt out' request submission.

Guess he's too busy writing all those 'useful' articles like 'Hillary Duff May Use an Artificial Christmas Tree' or how to express yourself like Eminem with flowers. ;)   You can read 'em here: http://groups.google.fr/group/articles2reprint/search?hl=fr&group=articles2reprint&q=wesley+berry&qt_g=1  

11 December 06 at 5:59 AM
# Sara Seeger said:

We were actually successful, I think in getting Berry to remove our name from his web site - we threw such a fit with Teleflora that our name etc was being used to further his order gathering business - I have copied my last response to TF below - worked thru the web master and local sales rep for TF.  Wish you luck!!!  If we can help, don't hesitate to call on us.

All we can say is that Mr. Berry obtained all this massive amount of information from somewhere - as we just agreed to try out FTD 2 months ago for a 3 month trial I am very confident that he did not get this information from FTD - Mr. Berry is listing ALL the florists who are Teleflora Florists on his site - how has he gotten this information???????   I truly understand that the ".com" web site is independently owned - we are finding it quite difficult to swallow that the TF hosted site ".net" is identical in looks/feel/language as the ".com" and that EVERY SINGLE LINK from the ".com" site - Teleflora hosted - takes you IMMEDIATELY to the ".net" web site - that you are telling me is independently owned - and is an Order Gathering Website.  

Now, please - tell me - if you were in my shoes - working 60-80 hours a week for 20% - 30% of my gross sales as income - wouldn't you feel that TF is dodging this particular issue - I really do not want you folks to put me in a position where I have to choose - I am preparing to contact all Tacoma florists with this information - contacting more and more florists as soon as I can create the time - this is NOT acceptable.  Someone at TF MUST do something.  Mr. Berry can not be allowed to use my business' reputation to push his order gathering business.  I am sure that any and all of the florists I plan to talk to in the next several days will feel the same as I do - you folks at TF need to support your brick and mortar florists who built your business - you have helped us be successful and we have helped you be successful.

31 January 07 at 4:39 PM
# Flowers insolita Blog » Wesley Berry Flowers said:

PingBack from http://flowers-insolita.com/blog/2006/12/02/wesley-berry-flowers/

26 March 07 at 8:55 AM

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